Our Mission — And Why It Matters Now More Than Ever
The jewellery industry stands at a crossroads. On one path, outdated mining practices continue to harm ecosystems and communities. On the other, innovation and ethics pave the way for a new definition of luxury—one that’s responsible, transparent, and sustainable.
At EcoFacets, we’ve chosen the second path. Our 2030 vision is clear: to lead India’s lab-grown diamond revolution while setting global benchmarks for environmental and ethical excellence.
This is more than a business strategy—it’s a promise to our customers, our artisans, and our planet.
Pillar 1: Sustainability as a Non-Negotiable
By 2030, EcoFacets aims to be 100% carbon-neutral across our entire supply chain.
Our Sustainability Goals:
- 100% Renewable Energy Labs: Partnering only with diamond-growing facilities powered by solar, wind, or hydroelectric energy.
- Zero-Waste Workshops: Recycling all metal scrap, reusing polishing compounds, and implementing water recirculation systems in our workshops.
- Biodegradable Packaging: Replacing traditional jewellery boxes with luxury packaging made from recycled and compostable materials.
Pillar 2: Heritage Meets High-Tech
EcoFacets will continue to merge our seventh-generation jewellery craftsmanship with cutting-edge diamond technology.
Plans Include:
- Expanding AI-assisted diamond grading to ensure consistency and precision.
- Using blockchain authentication for every piece, offering complete transparency on sourcing and craftsmanship.
- Investing in laser precision tools for micro-setting and advanced jewellery engineering.
Pillar 3: Expanding Ethical Access
Luxury shouldn’t come at the cost of ethics—or be accessible only to a select few. By 2030, we aim to open 50 EcoFacets retail locations across India, focusing on tier-2 and tier-3 cities where ethical luxury is often hard to find.
We will also:
- Launch an EcoFacets Bridal Lab Diamond Collection for India’s wedding market.
- Offer interest-free financing to make ethical jewellery more accessible.
- Host consumer awareness campaigns in schools and colleges about sustainability in fashion and luxury.
Pillar 4: Empowering Artisans
Behind every EcoFacets piece is a skilled artisan. We are committed to:
- Offering fair wages above industry standards.
- Providing training programs on new diamond technologies.
- Preserving traditional Indian design techniques like meenakari and hand engraving.
Our goal: By 2030, every EcoFacets artisan will be skilled in both heritage and high-tech jewellery creation.
Pillar 5: Global Recognition
EcoFacets aims to position India as a global leader in sustainable diamond innovation.
Plans include:
- Participating in international trade shows like JCK Las Vegas and Baselworld.
- Collaborating with global ethical fashion brands for limited-edition collections.
- Launching an online international shipping platform to cater to customers worldwide.
Pillar 6: Customer-Centric Innovation
By 2030, we want to redefine what it means to buy fine jewellery.
This includes:
- Virtual Try-On Technology: Allowing customers to try designs via AR before purchase.
- Custom Design AI Tools: Letting clients co-create pieces online, with instant 3D previews.
- Lifetime Service Promise: Offering unlimited cleaning, resizing, and polishing at no additional cost.
Pillar 7: Circular Jewellery Economy
We envision a closed-loop jewellery ecosystem where nothing goes to waste.
Initiatives include:
- 80% Buyback Guarantee: Encouraging customers to recycle diamonds into new designs.
- Metal Melting & Reuse Programs: Giving old gold and platinum new life.
- Gem Repurposing Services: Resetting inherited stones into modern designs.
The Milestones We’ve Already Achieved
- Opened Bihar and Jharkhand’s first lab-grown diamond retail stores in 2024.
- Partnered with Hira Panna Jewellers, a trusted legacy brand, for heritage craftsmanship.
- Introduced 80% Buyback & 100% Exchange Policy—a first in our category.
- Launched consumer education campaigns on the science and ethics of lab-grown diamonds.
The Takeaway: Our 2030 Promise
By 2030, EcoFacets will be:
- Carbon-neutral.
- India’s most trusted lab-grown diamond brand.
- A global ambassador for sustainable luxury.
Because to us, diamonds aren’t just about sparkle—they’re about values, vision, and a better future.
